Energy Drinks

Energy Drinks: High-caffeine soft drinks have existed in the United States since at least the 1980s beginning with Jolt Cola. Energy drinks, which have caffeine as their primary “energy” component, began being marketed as a separate beverage category in the United States in 1997 with the introduction of the Austrian import Red Bull. Energy drink consumption and sales have increased dramatically since then, with more than $3.2 billion in sales in 2006, a 516 percent inflation-adjusted increase since 2001. Energy drinks are commonly used as mixers for alcoholic drinks in bars and nightclubs.

Read Online or Download